Very few businesses have been unaffected by the COVID-19 pandemic. In industries across the board, companies have taken hits and had to adjust their business models. LGBTQ owned businesses are no exception. To maximize your success, you can change your marketing strategy and overcome some of the challenges the pandemic brought business owners. With the tips below, you can help your LGBTQ owned business thrive.
First and foremost, don’t allow panic to set in. Even if the past year has been your worst, there’s hope for the future. Panicking keeps you from finding ways to move forward and advance your business.
Take a deep breath and think about ways in which you can adapt and improve your marketing strategy. With a clear head, you can formulate a more successful strategy.
Before you get to formulating a new strategy, consider the latest safety recommendations and requirements. While some of these changes may hurt your business, you can use them to your advantage. Make the necessary changes and capitalize on those in your marketing.
Some businesses have been reluctant to embrace the changes that came with the pandemic. As people seek out comfort and safety, you can change your marketing to highlight the steps your LGBTQ owned business has taken to be safer. It’s a way to stand out from other competitors in the area.
One option is to install a digital hand sanitizer kiosk, which improves safety and comfort. Employing and discussing that measure, or any of the following in your marketing campaigns could boost your business:
- Extra cleaning measures
- Mask requirements
- Social distancing
- Limited capacity
Focus on Digital Marketing
If you haven’t already put a focus on digital marketing, now is the time to do so. Since the pandemic, cold mailing and door-to-door marketing have become a thing of the past. And because stores have less foot traffic, leaving business cards around or relying on word of mouth isn’t very effective.
This is the perfect time to optimize your digital marketing efforts. If your website isn’t SEO-friendly, consider hiring someone to optimize it. Work on improving your social media presence, including Facebook, Instagram, and Twitter. Post on your accounts regularly, and you will stay on your customers’ radars even if your doors are closed.
Provide Community Support
More people than ever are in need of help. If you find ways to assist those in need, you can make your business more well-known. For instance, you might offer to collect donations for a food pantry or to donate a portion of your profits to a local charity.
By interacting with the community, you get your name out there. The local newspaper might cover your business, and you can get a reputation for caring about the community. As far as low-cost marketing goes, it’s hard to beat the publicity that comes from the local news.
Adapt Your LGBTQ Owned Business as Necessary
Every day, we learn something new about Coronavirus. It’s inevitable that times will change, and you will have two choices. You can continue on with your current marketing and lose business, or you can adapt and make the most of the situation.
Don’t ever allow yourself to become complacent. Stay up-to-date on the latest changes and trends, and be willing to alter your business as well as your marketing methods. After the pandemic is over, your LGBTQ owned business may be stronger than ever.
Here at Rhino.LGBT, we may be able to help you succeed. Contact us today to learn more.